Concept Curation, International DJ/Band bookings, Decor, Music Direction, F&B development that suited the theme/event, costumes, Talent Recruitment, and overall Creative Direction for the shows/concepts and Social Media strategy and creative direction.
Artist: Savage & She
I oversaw a dynamic in-house team of over 60 performers and musicians, responsible for curating bespoke entertainment experiences across various venues. My role encompassed the comprehensive management of event operations, from conceptualization to execution, including the booking of regional and international DJs and bands.
Medina Festival
Latin Night w/in house artists
The Q show @TheQuarry
Artist & Entertainment management
Disco Dabke
Booking , Decor & Marketing
Dinner Show Concept w/in house artists
Anniversary Party @Hazel
Concept, Decor + Entertainment
Q Brunch @TheQuarry
Concept, Costumes, Artist & Entertainment management
I curated a diverse portfolio of events such as New Year's Eve celebrations, weekly brunches, dinner shows, Halloween concepts, Eid weekends, and Grand Prix festivities. Below are highlights from select events I have managed.
Armin Miran
Booking, Decor & Marketing
Brunch w/in house artists
House of Pop
Concept, Decor & Entertainment
Dar Papya
Concept, Decor & Entertainment
International Bookings
Showcased below are a few of the international DJ’s and bands that I’ve booked and executed the event in regard to contracts, artist liason, venue decor, social media and managing the tech riders with the A/V crew.
House of Pop
House of Pop was an ambitious entertainment rebrand project I led for Hazel, involving a complete reinvention of both the entertainment and décor. Collaborating with Absolut as brand sponsors, we introduced an exclusive menu featuring signature Absolut cocktails, redesigned the stage, and revamped the overall entertainment experience.
Recognizing the rising popularity of Latin pop songs, I transformed the production from its original English pop focus to a dynamic blend of English and Latin pop hits. Leveraging the talents of our Latin singer, I curated a vibrant lineup that resonated with diverse audiences. House of Pop not only captivated guests with its fresh and engaging performances but also successfully positioned Hazel as a premier entertainment destination.
A Bloody Valentine'S nIGHT
SENSES @TheQuarryConcept Development, Production, Recruitment & Talent Management, Costumes, Tracklists & Creative
tHE rOOFTOP @ FOLLYBranding, Creative, Event Co-ordination & Marketing
Inspired by the film "My Bloody Valentine," I developed an unconventional Valentine's Day concept that stood out for its creativity and uniqueness. Held on February 15th, the event was one of our most successful, achieving full booking.
The theme for the night was distinctly anti-Valentine's, with entertainment and music selections that included Miley Cyrus’s “Wrecking Ball” and Kanye West’s “Heartless.”
For the decor, I designed an immersive experience starting with wooden structures at the entrance to resemble a mine. Blood handprints adorned the glass windows around the venue, creating a chilling atmosphere. A coffin structure on the stage served as a prop for the performers, while staff members dressed in miner’s overalls to enhance the theme. Large heart structures and an open skylight added to the eerie ambiance of the evening.
For The Quarry in Bahrain, I created the dinner show "Senses," a groundbreaking production designed to ignite all five human senses: sight, sound, smell, taste, and touch. To bring this vision to life, I recruited 15 acrobats and dancers from Argentina, ensuring each performance was an unforgettable spectacle.
My involvement spanned every aspect of the show: concept curation, music selection, costume design, creative direction, menu development, and social media strategy. The show featured a 15-piece band and 15 talented performers, seamlessly blending music, movement, and culinary artistry to create a truly immersive experience that captivated the audience and set a new standard for sensory entertainment.
Collaborating with the creators of the Vibe series, we transformed folly from a dining destination into Dubai’s premier nightlife hotspot.
We curated a lineup of artists perfectly suited to its unique ambiance. My role encompassed strategic event management, marketing initiatives, and cohesive branding efforts, ensuring every element aligned seamlessly.
Central to my vision was integrating both global and local talent to foster a vibrant community and attract diverse audiences to folly. The success of Electric Dreams, consistently packed every weekend and earning six prestigious nightlife awards within just six months, stands as a testament to our collective achievement.
Le CirqueConcept, Creative & Entertainment
Le Cirque was an innovative production designed to highlight the exceptional talents of our dancer and acrobat ensemble. My vision for the show centered around creating a mesmerizing experience that seamlessly blended grace, strength, and artistry.
With a keen eye for detail and a deep understanding of the performers' unique skills, I developed a series of acts that pushed the boundaries of traditional circus performances in a very small space. Each act was meticulously choreographed to captivate and inspire, ensuring that the audience was continually engaged and awestruck.
nEON JUNGLEConceptulization, Creative, Social, Decor Entertainment & Event co-ordination
In an effort to transform The Quarry from an exclusively nighttime venue to a versatile daytime destination, I proposed the introduction of a brunch event that would maintain the high-caliber entertainment of our Q Night Dinner Shows while adopting a more casual ambiance.
Collaborating closely with florists, I developed a garden theme to enhance the venue's aesthetic, and partnered with our alcohol sponsors to establish multiple beverage stations throughout the space.
I designed a unique brunch show distinct from our nighttime offerings, including a reconfigured band arrangement and new costumes. I carefully selected a repertoire of 'daytime' brunch songs tailored for both the band and the dancers, ensuring a seamless and engaging experience for our guests.
The Q BRUNCHConcept Development, Creative, Social, Decor & Production
